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Nearly 10 months after The Gap unleashed a hip and youthful ad campaign for its khakis, Levi Strauss & Co.’s Dockers unit is finally ready to fight back with a sexy campaign of its own, breaking nationally this week from Foote, Cone & Belding.
The work in no way resembles the last and rather tame effort for the client from FCB (one spot featured a man in khakis catching a mouse that had frightened his girlfriend).
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