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LOS ANGELES Independent Krueger Communications’ latest commercial featuring fast-food chain El Pollo Loco’s poultry-grilling pinup breaks this week, according to the agency. In this sixth iteration, the Latin bird lover proves his ballroom moves are hardly limited to the chicken dance.
The 30-second spot begins as the spokes-hunk “Master of the El Pollo Loco Flame” attends to a fiery grill lined with plump, sizzling chickens. Accompanied by his signature music—a Brazilian rendition of Cuban folk anthem “La Guantanamera”— the sexy chef speaks passionately of the fire’s “delectable dance of delight.”
“Fires
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