Fast Chat: Y&R’s Gonzalez on Shopper Marketing

Shop brands Latin American offering Labstore

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R expects shopper marketing personnel in Argentina, Brazil, China, Colombia, Mexico and Puerto Rico to more regularly share resources and knowledge. Also, although these nearly 300 staffers sit in the same offices as their main agency brethren, Labstore will have its own profit and loss responsibilities. Y&R Latin America CEO Eddie Gonzalez discussed the rationale for the branding move and his growth expectations for the unit.

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