Fast Chat: Åsk Wäppling

The legendary ad blogger on Instagram creatives, brands riding the Reddit wave, and how agencies can save themselves

Åsk Wäppling was blogging about advertising long before most people were blogging about anything. She started what is now back in April 1996. In the 16 and a half years since, she's covered every notable ad agency and marketing trend, big and small, and every major TV, print, outdoor and digital campaign worth seeing. And she's done it all as a side project—with wit, humor, style and more than a little improvisation—while holding down agency jobs around the world.