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When Yael Aflalo, founder of buzzy fashion retailer Reformation, experienced first-hand the scale of Chinese pollution, she made a decision. Today, her company has a near-religious focus on reducing waste by incorporating sustainable practices throughout its supply chain.
Reformation's motto: "We make killer clothes that don't kill the environment."
Reformation gets that people increasingly make buying decisions based on evaluation that is simultaneously monetary and social. For fashion brands, that means fashion and sustainability must co-exist.
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