Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
After forsaking television for the last 11 years, the Schmidt Baking Co. of Baltimore has returned to the airwaves with a commercial it used 17 years ago for its Blue Ribbon Bread.
The 30-second spot, titled “Diner,” was created by Baltimore advertising agency Trahan, Burden & Charles and originally aired in 1981.
Using the ’60s song “Bread and Butter,” with altered lyrics to tout the client’s brand, the spot takes place in a diner where the counter people sing the praises of Blue Ribbon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in