Famous Footwear Shifts Media Business

New agency succeeds Spark Communications

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About a year after changing creative agencies, Famous Footwear has found a new shop for media planning and buying.

Empower MediaMarketing landed the media assignment after a review. The retailer typically spends more than $30 million on media each year.

The other contenders were not disclosed. Empower, an independent agency that's based in Cincinnati, succeeds Publicis Groupe's Spark Communications on the business. 

In late 2011, Famous Footwear hired the Chicago office of Young & Rubicam as its lead creative agency after a review.

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