Fallon’s BMW Films Repeats as One Show Interactive’s Best

NEW YORK Fallon garnered best of show for the second consecutive year for BMWfilms.com at yesterday’s 2003 One Show Interactive awards ceremony.

The Minneapolis agency earned the honor for the sequel to 2001’s highly acclaimed digital film series, “The Hire.” A hybrid of cinema and ad campaign, the latest batch of Internet-only shorts featured the work of directors like John Woo and Tony Scott and personalities like Gary Oldman and James Brown. The films take viewers on an intriguing car ride with Clive Owen, the British actor who reprised his role as the hired driver.

Fallon also won a gold pencil in the integrated branding campaign category for its BMW work, which had print, television and direct marketing efforts pointing people to the online films.

Nike dominated the competition, taking home nine pencils from a range of work submitted by nine different agencies in seven countries. The strong showing resulted in the athletic goods giant being named One Show Interactive’s Advertiser of the Year—the first time the competition has singled out a client for its body of work.

R/GA, Nike’s primary roster shop in the U.S., won a gold in the e-commerce business-to-consumer Web site category for NikeGoddess.com and two silvers in that same section for NikeBasketball.com and NikeRunning.com. The New York-based i-shop also captured a gold pencil for NikeLab.com in the corporate image category and another for Nike-Presto.com in the promotional advertising Web site category.

TBWA\Chiat\Day was awarded a gold pencil in the banner category for its Absolut effort. The New York shop also nabbed a silver in the integrated branding category for its work for the spirits brand.

Goodby, Silverstein & Partners in San Francisco received gold and silver pencils in the banner campaign and integrated branding categories, respectively, for a Hewlett-Packard effort. And AtmosphereBBDO in New York won a gold pencil for a General Electric banner.

All told, 20 gold, 23 silver and 18 bronze pencils were handed out in categories ranging from banner and beyond-the-banner advertising, Web site design, CD-ROM and integrated branding at the sixth annual gala at the One Club for Art & Copy’s Manhattan gallery space. This year’s entries were up 15 percent to 1,042.

For a full list of winners, visit the One Club’s Web site (www.oneclub.com).