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CHICAGO United Airlines returns to advertising this week with a new print effort in national newspapers promoting the company’s summer promotion of a free round-trip ticket after three paid round-trip flights.
Print ads, developed by Fallon in Minneapolis, target the Elk Grove Village, Ill., airline’s core business customers. The ads will appear in national newspapers such as The New York Times, The Wall Street Journal and USA Today. The work will also appear in newspapers in United’s five hub cities, Chicago, Denver, San Francisco, Los Angeles and Washington, D.C.,
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