Fallon 'Thanks' Citi Customers in TV, Print

CHICAGO Citi introduces its new “Thank You Consumer Rewards” program with a humorous television and print advertising campaign from Fallon.

TV spots from the Minneapolis agency, which broke earlier this week, show people in uncomfortable situations where their only response is “Thank you.” In one ad, a woman asks her boyfriend if they will ever be married. He stumbles for a response before uttering, “Thank you.” The woman, delightedly exclaims, “You’ve never said that to me before.”