Fallon Taps Seward as Media Director for North America

CHICAGO Lisa Seward will take over as media director for Fallon North America, the agency confirmed Monday. Seward, who was media director for Minneapolis, will now also oversee media operations for the agency’s New York office as well.

That office’s former media director, Mary Gerzema, last week joined Interpublic Group’s Universal McCann, New York, in April as group communications director [Adweek.com 3/14/03]. She will be one of seven top-level account group heads in the office, reporting to Sean Cunningham, evp/managing director for UM’s New York office. Gerzema’s responsibilities will include oversight of the agency’s media efforts for Nestle, Bacardi, Ferraro and other clients, and she will also work on strategic planning assignments.