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Fallon’s win of Timberland’s $20 million business moves the shop a step closer to becoming a true global player.
The shoe and apparel maker wanted to consolidate its agency work in Asia, Europe and Latin and South America. Currently, the Minneapolis shop’s only overseas office is London, but that is likely to change soon.
“We haven’t pitched as a global network except in the past year,” said Fallon chief marketing officer Mark Goldstein.
In January, the agency won United Airlines’ $100 million global business.
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