Fallon Names Broadcast Production Chief

CHICAGO Publicis Groupe’s Fallon has promoted Vic Palumbo to director of broadcast production. He succeeds Brian DiLorenzo in that role.

Palumbo, 40, will now lead a nearly 30-person department, reporting to creative director Kerry Feuerman. He will coordinate all of the agency’s broadcast production activity.

“If you want to see one of the best reels in the country, look at Vic’s,” said Feuerman, in a statement. “In addition to the exceptional work he has created for Fallon, Palumbo has his mark on scores of great commercials, earning Emmy nominations and Cannes Lions in the process.”

Palumbo joined the Minneapolis agency as an executive producer just over a year ago from independent agency Wieden + Kennedy in Portland, Ore. At W+K, he produced several efforts for Nike, including the Emmy-winning “Move” spot, as well as a Cannes gold Lion-winning campaign for Nike Golf. At Fallon, Palumbo most recently produced the Noam Murro-directed commercials for Traveler’s, which broke last month.

“I am thrilled at this opportunity to assume a larger role at Fallon among so many amazing, bright and talented people,” said Palumbo. “Fallon has a history of producing innovative and high-quality work, and it is important to me to continue maintaining the agency’s high standard of creative production.”

DiLorenzo, 45, an eight-year veteran of the agency, last month joined Omnicom Group’s BBDO in New York as executive director of content.