Fallon in Hunt for New Top Account Executive

Fallon is searching for a new account services director in Min neapolis following Maggie Shea’s departure to start her own consultancy.

Shea, 38, was in the post for a year, succeeding Rich Stoddart, who took a top marketing post with Ford Motor Co. At her as-yet-unnamed consultancy, she will join former Fallon group account director Beth Perro-Jarvis to help agencies with new-business pitches. Shea declined to name any of those shops.

Rob White, president of Fallon in Minneapolis, said he wants a candidate who can “take a big-picture look at what the opportunities are and [use] all of the tools at their disposal” for Fallon’s clients. He said he will look both internally and outside the shop. The position reports to him.

General manager Mike Buchner assumes Shea’s duties during the search, White said, coordinating Fallon’s resources for all clients.

The search follows a recent re structuring at the shop, in which David Lubars be came president and ecd of its North American operations, and former Minneapolis gm Eric Block rose to COO. White and Shea both said the reorganization had nothing to do with her departure.

Shea had been with the $700 million agency since 1997, having joined the shop from then-client Ameritech. She was a key player on the Fallon team that landed Citibank’s $100 million account in August 2000.

Shea said the kick she and Perro-Jarvis got out of mounting such new-business efforts led to their desire to devote their efforts to such work as independent consultants.

“It’s something that we had done at Fallon and that we enjoy doing,” Shea said. “Both of us love the intensity of new business.”