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BOSTON Publicis Groupe’s Fallon has pulled out of the review for the broadcast creative portion of Staples’ $60 million ad account, the client confirmed.
A representative for the Framingham, Mass.-based office-supply chain did not supply a reason for the New York agency’s exit from the process. Agency officials did not return calls.
Still in the hunt are Havas’ Arnold in Boston, as well as New York shops J. Walter Thompson, a WPP Group unit, and McCann Erickson, an Interpublic Group agency.
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