The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
I don’t believe Tommy Lee Jones works for a phone company. Maybe Tiger Woods’ caddy drives a Buick, but I doubt El Tigre himself tools around in one. And I don’t care what color Hanes briefs Michael Jordan wears, I’m buying boxers.
In our celebrity-obsessed culture, it’s no surprise that we are up to our plucked eyebrows in celebrity-drenched advertising.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in