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Fahlgren could corral NAPA’s entire $25 million account in light of a review brought on by management changes at lead creative shop WestWayne.
“[WestWayne] has had a lot of senior changes of people working on our account, and we want to make sure that we’re getting the level of service that we should,” said Patricia White, retail marketing manager for NAPA, the National Automotive Parts Association.
White declined to elaborate on the agency management changes that led to the review, as did executives at WestWayne.
Fahlgren, headquartered in Dublin, Ohio, handles the Atlanta-based company’s media and online creative duties, and has been invited to participate in the creative review, White said.
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