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NEW YORK Eyeblaster, a company that provides online advertisers and publishers with technology to create, deliver and manage ad formats, closed an $8 million round of venture capital funding from Insight Venture Partners.
The cash infusion will be used to expand Eyeblaster’s operations and allow it to move into growth areas, which according to a company representative, could include wireless and mobile device ad serving, interactive TV and online gaming.
“Securing this round of funding will allow us to move forward with our aggressive growth plans for 2004 and beyond and extend our leadership in the rich media advertising market as it matures and grows more competitive,” said Eyeblaster chief executive Gal Trifon.
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