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NEW YORK Eyeblaster has introduced a new research product designed to measure basic branding metrics, such as ad awareness and brand preference, for online advertising campaigns.
The New York-based company, which provides online advertisers and publishers with technology to create, deliver and manage ad formats, teamed with research firm Dynamic Logic to develop the product, called Eyeblaster Brand Test.
Using tools from New York-based Dynamic Logic, marketers are able to create, view and launch their own branding effectiveness tests within Eyeblaster’s rich media ad platform.
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