Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
HOUSTON – Exxon and its agency, McCann-Erickson/Houston, are targeting women directly with a two-page test ad running in the August issue of Cosmopolitan. Chuck Hale, Exxon USA advertising and promotions manager, said response to the ad will be evaluated to see if the gasoline marketer can ‘compete in that environment.’ The Cosmo spread shows an attractive businesswoman at an Exxon Supreme pump filling her car’s tank. The head reads ‘Taking care of your car isn’t nearly as hard as men make it out to be.’
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in