Extendcare.com Turns to Reilly Following Review

Healthcare Internet site Extendcare.com selected Tom Reilly Advertising to handle its account following a review.
The Northfield, Ill., company considered larger shops, including FCB Worldwide and Euro RSCG Tatham, but ultimately thought its $3-5 million account would get lost, said Rich Brayer, Extendcare.com’s vice president of marketing.
“We decided to go with Tom Reilly because they had a great creative product and could handle it with the necessary sensitivity our product requires,” Brayer said.
Extendcare.com provides information regarding extended care providers, such as nursing homes and home health agencies. The Evanston, Ill., agency’s first work for the site is expected to break this spring. –Aaron Baa