Exit Strategies

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The No. 1 reason staffers switch from one agency to another? Nope, it’s not money. Nor is it the prospect of a bigger, more flashy title. Most people are motivated by opportunities for personal growth or a better quality of life, say agency executives.

The promise of new and greater challenges proved a powerful lure for Bill Brooks, 38, who left his post as executive group director at Lowe about four years ago for Ogilvy & Mather.

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