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NEW YORK Bristol-Myers Squibb has launched a review of its Excedrin creative account following Bozell’s resignation of the business, sources said.
The pharmaceutical and health-care products marketer is hearing presentations this week from New York-based roster shops Bates and Gotham for the pain-relief medication, according to sources. It is unclear if other shops are involved. The New York-based company put $25 million in measured media behind the brand for the first nine months of this year, half of what it spent for full year 2001, per CMR.
Bozell
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