Evergreen Solar Warms to Nail

BOSTON Independent Nail in Providence, R.I., has added Evergreen Solar to its roster following a review, the agency said.

The client, headquartered in Marlboro, Mass., manufactures solar power products and had previously worked with RDW Group in Providence on domestic ad initiatives.

Nail’s mandate covers online and offline marketing, sales and trade-show support and public relations. The budget was not disclosed.

Said client marketing communications director Chris Lawson, “We wanted an agency that thinks the same way we do when it comes to building a strong brand around the world. We knew with Nail the fit was right during our first meeting. We really like the way they think and we love their work.”

Evergreen serves commercial and residential markets worldwide.

Nail’s other key clients include Berkshire Blanket, Lifespan, Polartec and Saucony.