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NEW YORK Havas’ Euro RSCG Life, a division of Euro RSCG Worldwide, said yesterday it has launched Euro RSCG Life Chelsea, a new healthcare ad agency here.
Euro RSCG Life Chelsea, which combines Euro RSCG Life’s Becker and Questar agencies, will service pharmaceutical clients including Wyeth, Boehringer Ingelheim, Bristol-Myers Squibb, Novartis and Johnson & Johnson.
“Over the past year we have increasingly employed new ways of servicing our clients in response to their evolving needs and wishes to consolidate relationships with external agencies,” said Ron Pantello, chief executive officer of Euro RSCG Life Chelsea, in a statement.
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