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Euro RSCG Worldwide has named trend consultants Ira Matathia and Marian Salzman to newly-created posts designed to foment fresh ideas and business strategies for clients.
Matathia, 51, becomes director of business development, Salzman, 42, global director of strategy and planning. They are assigned to the network’s New York headquarters, where they report to Bob Schmetterer, chairman and CEO.
“As we face the challenges associated with the end of traditional advertising,” Schmetterer said, “we require new capabilities that will allow us to move toward the implementation of creative business ideas: ideas that unite the forces of marketing communications and technology; ideas that go beyond advertising.
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