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NEW YORK Havas’ Euro RSCG said it has hired Ian Marlowe as account director on its Volvo U.S. account, effective Nov. 14.
The Swedish carmaker spent $65 million in U.S. media last year, per Nielsen Monitor-Plus, and has spent $40 million through August of this year.
Euro RSCG has handled the account since 1991, when it landed the business as Messner Vetere Berger Carey Schmetterer. It runs the account from New York and Irvine, Calif.,
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