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NEW YORK The Chicago office of Euro RSCG has landed interactive, direct and event marketing duties on Kraft Foods’ namesake line of salad dressings, the client confirmed today.
Previously, the duties were split among several shops, including Microsoft’s Razorfish in Chicago (interactive), Publicis Groupe’s Digitas in Chicago (direct) and Interpublic Group’s Momentum in Chicago (events).
Momentum and Digitas continue to work on Kraft salad dressings, however, handling in-store marketing/promotional duties and online media duties, respectively, a Kraft representative said.
The consolidation — which sources said came after Euro RSCG completed a project for Kraft — is said to be worth about $2 million in revenue.
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