Euro Launches 4D Marketing Group

Havas-owned Euro RSCG Worldwide has launched a new global marketing and digital-services organization called Euro RSCG 4D, the agency said last week. The unit was created through the merger of the Euro RSCG Marketing Services and Euro RSCG Interaction groups with agencies that joined the network’s fold last year as part of a major Havas reorganization. Euro RSCG 4D is led by George Gallate, formerly president of the Interaction group, who becomes CEO of the new organization. Euro RSCG 4D has about 700 clients, including Intel, Peugeot and Citigroup.