Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
E*Trade Financial’s “humorous, attention-getting” spots created by Goodby, Silverstein & Partners have become “outdated,” according to an RFP issued last week.
The RFP explains that while the “Super Bowl ads helped build awareness and create a recognizable persona, as both the markets and E*Trade’s capabilities have changed, that voice and tone have become outdated.”
E*Trade seeks an agency “capable of connecting with the consumer via highly impactful, results-driven advertising and direct response communications,” the RFP states.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in