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E*Trade named Omnicom’s Martin/Williams in Minneapolis to handle creative on its $35-45 million account, the shop confirmed. The other contenders were Omnicom’s BBDO, New York; Dentsu’s Colby & Partners, Santa Monica, Calif.; Havas’ McKinney & Silver, Raleigh, N.C.; and Publicis Groupe’s Publicis, New York and Seattle, sources said.
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