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BOSTON Crunch Brand Communications is preparing to launch its first advertising effort for athletic footwear company Etonic.
The work introduces the tagline “First one there,” a change from recent client advertising, which had been themed, simply, “Evolve.”
Crunch, an independent boutique agency here, said it has devised a strategy that positions Etonic as an industry leader in golf performance footwear with a six-decade history of innovation.
Creative aims to leverage the brand’s heritage “while making it pertinent to the future,” said Karen Pitts, Etonic’s vice president of global marketing.
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