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BBDO’s Susan Credle, the writing “voice” behind the M&M characters, confessed last week that she was hired by the agency 17 years ago to “give the receptionists their bathroom breaks.” At her induction into the AAF’s Advertising Hall of Achievement during a luncheon at Cipriani on 42nd Street, she thanked Charlie Miesmer, who created a comic video for the occasion, for hiring her. Other awardees: TribalDDB’s Matt Freeman, People’s Paul Caine, Initiative’s Stacey Lynn Koerner, Dieste Harmel’s Aldo Quevedo, Chrysler’s Julie Roehm and Campbell-Ewald’s Andrea Wells.
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