ESPN "Alarm"

A new campaign for ESPN’s Monday Night Football gives viewers something to look forward to other than the beginning of the work week with spots that poke fun at the drudgery of the routine and offers relief — with football. In “Alarm,” a man tries to ignore his ringing alarm clock and stay in a dream in which he’s making music with none other than parachute pants-wearing ’80s icon MC Hammer. The bits are funny enough — our dreamer playing a portable synthesizer in an electric blue blazer and orange Hammer pants, Hammer complaining about the “beeping and beeping,”  the reality of the alarm that is piercing through the man’s dream — but brief.