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Steve Esbin has joined WPA Communications in Santa Monica, Calif., to head up its strategic marketing, account planning and business development.
Esbin previously headed the Los Angeles office of Milwaukee-based BVK/McDonald, managing the Tenet Healthcare account. He has also worked at other L.A.-area agencies, including DDB Needham, The Shalek Agency and Dailey & Associates.
“Steve brings a diversified and sophisticated mix of advertising experience,” said WPA co-founder Jeff Wilson. “Our accounts, which range from emerging companies to mature [ones], will benefit from his strategic instincts.”
WPA’s clients include PacifiCare, Speedvision cable network, Veterinary Centers of America and Insight Electronics.
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