Erokan Named E-agency Head

Running the California music industry magazine BAM and its offshoot awards show, the Bammies, for 30 years taught Dennis Erokan a thing or two about marketing. Erokan, 54, has taken his knowledge to the agency side, joining independent interactive marketing shop E-agency in Oakland, Calif., last month as president, a newly created position.

Erokan met E-agency chairman Dave Dunn and vice chairman Irv Hamilton through the Alliance of Chief Executives, a group of Bay Area business leaders. A conversation on ways to market E-agency’s clients led to a job offer.

“They said, ‘You really understand this better than we do,'” Erokan said, laughing. “‘Will you run the company?'”

E-agency has 25 employees and counts the Oakland International Airport and North American Airlines among its clients. Erokan oversees all agency operations and serves on the shop’s management board with Dunn and Hamilton.

“Dennis has demonstrated his ability to bring people with diverse talents into an effective organization,” Dunn said.

Erokan said the challenge will be to work on what’s the opposite side of magazine publishing—developing branding and marketing messages for clients, rather than attracting advertising to his publications.

He started publishing BAM in 1976 and now publishes once a year. In 1984, he launched a regional computer magazine called MicroTimes, a publication that at the time set itself apart by focusing on industry personalities rather than technological details.

Erokan is a native of Istanbul,Turkey, whose family moved to San Jose, Calif., when he was a teenager. He is a married father of four and is president of Town Hall Theatre in Lafayette, Calif., where he lives.