Entravision to Broadcast World Cup

LOS ANGELES Entravision Communications today said it would broadcast 2006 FIFA World Cup matches for the first time on FM radio stations in Dallas, Las Vegas and Los Angeles. The company will also broadcast games on an AM frequency in El Paso, Texas.

In L.A., the games will air on KLYY OYE 97.5 FM; in Las Vegas on KQRT La Tricolor 105.1 FM; in Dallas on 104.9 FM; and on KSVE ESPN Deportes 1150 AM in El Paso. Coverage begins June 9 and will continue through the final game on July 9.

“Our inaugural broadcast of the world’s largest sporting event is a milestone for the city of Los Angeles and Entravision’s KLYY,” said Jeffery Liberman, president of Entravision’s radio division, in a statement.

National and local advertisers sponsoring the event include McDonald’s, Coca-Cola, Home Depot, Budweiser, Best Buy, and Verizon Wireless, which have purchased media by individual markets, according to Entravision.

Entravision acquired the radio broadcast rights to the games from Futbol de Primera, which holds the Spanish-language broadcast rights for the 2006 FIFA tournament. Financial terms were not disclosed.