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CHICAGO Entertainment Publications, the world’s leading marketer of coupon books, discounts and merchant promotions, has awarded its marketing business to Interpublic Group’s Mullen following a review involving undisclosed shops, the client confirmed.
The Troy, Mich., company initially contacted a number of agencies and narrowed the search to three finalists including Mullen, according to Melissa Lea, executive vice president, director of business development at Mullen in Wenham, Mass.
The
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