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Automobile dealers like to say, “The feel of the wheel seals the deal.”
For Empire Communications Group, however, the slogan could very well be, “The feel of the hug gives the heartstrings a tug.”
Empire in Jacksonville, Fla., uses the venerable test-drive pitch to encourage people to visit an unexpected “dealership”—the Jacksonville Humane Society.
The new campaign is designed to increase adoptions of homeless animals.
The “Come in for a test hug” regional campaign broke with the first of three 30-second television spots last month.
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