Eleven Joins $20-40 Mil. Kodak Campaign

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Kodak’s digital-camera division has hired Eleven as its global integrated marketing agency without a review.

Its first job is the worldwide launch of the EasyShare digital photo system. Eleven developed the name, packaging, collateral, Web sites and point-of-sale materials for the consumer product, a camera and computer-docking device.

The 2-year-old San Francisco shop is also working with lead Kodak agency Ogilvy & Mather, New York, on magazine ads due to break May 14, said Kodak officials.

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