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CHICAGO Omnicom Group’s Element 79 here is launching a sports marketing unit to help clients such as Pepsico’s Gatorade, Nascar and the LPGA take advantage of promotional opportunities, according to the shop.
The unit, Element 79 Sports, will use a proprietary process called SportsSynch, which attempts to find the intersection of sports, target and brand. The process is intended to differentiate the shop’s work from other sports marketing companies, according to John Fraser, executive vice president of the agency.
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