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After relying on catalogs, newspaper inserts, and product-focused radio and TV for the last few years, Good Guys will launch a $10-15 million image campaign from the Woo Agency later this month that touts its expertise at putting together home-entertainment systems.
“As the landscape has become more competitive, we needed to have a stake in the ground and have it not just be about what you buy but why you should shop in our stores,” said Mary Doan, vp of marketing and advertising at the Alameda, Calif.-based
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