Eisner Replaces McKinney in Wawa Review

ATLANTA Eisner Communications has emerged as a finalist in the review for convenience store chain Wawa’s $7 million ad account, the agency said.

The Baltimore independent replaces McKinney + Silver of Raleigh, N.C., which withdrew from the contest.

“Absolutely terrific people,” said Brad Brinegar, president and chief executive officer of the Havas-owned McKinney, about the client. “But we needed to make some decisions at a time when we have a greater than expected array of opportunities in front of us.”

Eisner will present against MARC, Pittsburgh, and The Richards Group, Dallas, next month. A decision is expected before the end of January.

Select Resources International in West Hollywood, Calif., is conducting the search.