Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Eight O’Clock Coffee has selected Publicis Groupe’s The Kaplan Thaler Group to handle creative duties on its estimated $7 million account, sources said. Media duties have been awarded to independent TargetCast-TCM, said sources.
The creative winner bested two other New York finalists: Omnicom Group’s DDB and MDC Partners’ Margeotes|Fertitta + Partners. Those three shops competed for both creative and media duties. TargetCast-TCM in New York only pursued the media piece.
Final presentations took place late last month over two days.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in