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Hype about the Internet as a business-to-business medium obscures a simple fact: Whether they occur online or offline, most b-to-b transactions still consist of one old-economy company selling something to another old-economy company. As such, the jazziness of a company’s Web site matters less than itsability to deliver the tangible goods. That’s why this ad is smart to emphasize Edward Don’s decades as a supplier to the food-service industry. “We have the technology. We have the people.
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