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Last month, Citibank consolidated its $500 million global account at Young & Rubicam Inc. The decision followed a review with Citibank’s roster agencies which the contenders thought was for a new global branding campaign– not their respective assignments.
Y&R was not on the roster. It was invited to participate but declined. It’s Y&R Inc.’s sister company, Wunderman Cato Johnson, that had $50 million in American Express billings. In 1990, Y&R Inc. convinced AmEx and AT&T a conflict didn’t exist, although Lord Einstein O’Neill & Partners, in which Y&R held a 49 percent interest, was the agency for AT&T’s Universal Card launch and AmEx was at Wunderman.

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