Edelstein, Kerr at ‘People’

Heidi Edelstein and Scott Kerr have joined People magazine as sales development director and director of marketing and strategic research, respectively. Edelstein had been creative services director at Conde Nast’s House & Garden since 2001. Previously, she was the business development director at Mademoiselle, where she was responsible for developing marketing solutions, strategic alliances and entertainment promotions. Most recently, Kerr was marketing director at GQ. Before entering publishing, he spent 12 years in senior media positions on both the client and agency sides. He was vice president, director of media services at Stein Rogan + Partners and at Marstellar Advertising and also held posts at Real Media, McCaffrey & McCall, Ammirati & Puris and Pepsi-Cola.