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Easymail Interactive, a provider of permission e-mail marketing services, has inked a strategic alliance with madeforchina, a response-marketing agency based in Beijing, China. Easymail Interactive will be the exclusive marketer to U.S.-based companies of madeforchina’s opt-in e-mail consumer database.
The six-month exclusive agreement provides Easymail Interactive with the ability to market via e-mail to more than 7 million Mainland Chinese consumers who have requested to receive e-mails in various consumer categories, including automotive, computer hardware, software, cellular phones, education, entertainment, fashion, travel and music.
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