Early-Bird McCarthy Catches Trophy Nissan

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By Glen Fest





DALLAS–Jumping the gun on a review scheduled for May by the client, The McCarthy Cos. here got its foot in the door early to snag a $2 million account for Trophy Nissan of Mesquite, Texas.





After hearing that Trophy general sales manager Jim Ross was seeking an agency to take over the company’s in-house advertising, automotive marketing agency owner Tim McCarthy spent a week cajoling the dealership until his little-known agency was handed the keys to the account.





Trophy becomes the 10th Nissan...

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