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By Glen Fest
DALLAS–Jumping the gun on a review scheduled for May by the client, The McCarthy Cos. here got its foot in the door early to snag a $2 million account for Trophy Nissan of Mesquite, Texas.
After hearing that Trophy general sales manager Jim Ross was seeking an agency to take over the company’s in-house advertising, automotive marketing agency owner Tim McCarthy spent a week cajoling the dealership until his little-known agency was handed the keys to the account.
Trophy becomes the 10th Nissan dealership on the three-year-old firm’s roster and the 27th overall.
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