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NEW YORK What do you get for a year’s worth of marketing? For its videogame “Dead Space,” hitting stores this week, Electronic Arts unleashed TV, in-cinema, a Web site, a six-part animated comic book series and other elements to support the futuristic sci-fi horror epic.
In return, the company hopes to see major sales, especially with videogame reviewers calling the title “a masterpiece of gaming” and a “front-runner for the best game of the year.”
“What we did was create an arsenal of diversified assets,” said Andrew Green, online marketing manager at EA, Redwood City, Calif.
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